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Facebook: Organic Community Strategy
How to Build Trust and Drive Traffic to Your Website Through Facebook.
The 3 Pillars of Facebook
1. Facebook Groups (The Real Power)
Don't just post on your page (where organic reach is low). Join groups where your audience is.
- The strategy: Help people by answering questions without trying to sell anything.
- The link: Only if someone asks for a solution, say: “I’ve written an article about this; can I send you the link?”
2. Facebook Live / Video
Facebook loves video content that keeps users on the platform. Host short live Q&A sessions to address questions related to your industry.
Notes: At the end of the live stream, you always say: “For detailed information/offers, visit [mysite.gr].”.
3. Shareable Content (Social Content)
Facebook is the “share” network. Create content that others will want to share with their friends:
- Infographics (easy to read).
- Social media posts/news related to your industry.
- Lists (e.g., “The 10 Must-Haves for…”).
⚠️ The golden rule of Facebook:
Facebook “penalizes” posts that contain external links by reducing their reach. Tip: Instead of putting the link in the post itself, put the link in the first comment and write in the post: “See the link in the comments.”.
