How to Apply Discounts to Products in WooCommerce
Learn how to set discounted prices for your products, as well as how to schedule promotions that start and end automatically.
Promotions and discounts are the most powerful tools for increasing sales in your online store. WooCommerce lets you change a product’s price to a discounted one in just a few seconds, and it even automatically displays the old price crossed out (e.g.,. 29.00€ 19.00€).
Product Identification
Log in to the WordPress admin panel. From the left-hand menu, click on Products. In the list that appears, find the product you want to put on sale and click on its name or the button Edit.
[ Screenshot: The product list in WordPress and the “Edit” button ]
Entering a Discounted Price
Scroll down until you find the box Product Data and make sure you're on the tab General.
- Regular Price: This is the product's original price (e.g., 50).
- Sale Price: Here, enter the new, lower price that the customer will pay (e.g., 35).
[ Screenshot: The "Regular Price" and "Sale Price" fields filled with numbers ]
Discount Scheduling (Optional)
If you don’t want the discount to start immediately, or if you want it to end automatically (e.g., as soon as the sales or Black Friday are over), WooCommerce has a “hidden” feature.
Next to the discount price field, click the link Schedule. Two new date fields will appear:
Use the Schedule feature to prepare your campaigns days in advance. You can set up your Christmas discounts as early as November. At midnight on the designated day, the e-shop will update the prices on its own, so you won’t have to lose any sleep.
[ Screenshot: The “From” and “To” date fields after clicking “Schedule” ]
Storage and Control
After entering the price (and the dates, if you wish), scroll all the way to the top of the right-hand column and click the button Update.
If you click “Update,” visit the site on your phone, and still see the old price, don't panic. Your e-shop is likely using a cache system. Click “Clear Cache” in the top bar of WordPress so that the new prices appear immediately for everyone.
[ Screenshot: The final result on the product's live page with the crossed-out price ]
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