Meta Ads Manager: Ad Tracking
Track the performance of your ads on Facebook and Instagram right from your phone.
The Meta Ads Manager App is the essential tool for seeing whether the money you invest in ads is paying off. It lets you monitor the progress of your campaigns in real time, without having to be in front of a computer.
Browsing the Results
After logging in to your account, you'll see a list of your campaigns:
- By clicking on a campaign, you can view the individual Ad Sets and Ads.
- Use the icon for Calendar (top right) to select the time period (e.g., “Today,” “Last 7 days”) you want to analyze.
Understanding Metrics (Key Success Factors)
Focus on the metrics that matter to your business:
- CTR (Click-Through Rate): How many users clicked on the ad relative to the number of impressions. A low CTR means that the ad may not be compelling enough.
- CPC (Cost per Click): How much does each click cost you?.
- Amount Spent: How much have you spent so far?.
If an ad is “running” but isn’t delivering the desired results, you can turn it off immediately using the toggle next to the campaign name. This is the fastest way to stop wasting your budget.
Avoid creating new campaigns or changing the target audience within the app. These tasks are much safer and more accurate when performed on a computer.
Not seeing the results you expected?;
Managing Meta Ads requires continuous optimization (A/B testing, pixel management, retargeting). If you feel that your cost per sale is high, Skynetix can take over the management of your campaigns. Leave the strategy to us and enjoy the results.
